My job is to continuously learn, teach, and stay on top of marketing trends, business news, tech updates, and local Rhode Island developments. Instead of only sharing with my team and clients, this post is where I share the most relevant, useful, and sometimes surprising insights—all in one place.

This post is updated weekly with new insights, so check back regularly for fresh takes on what’s happening in the world of business, marketing, and technology—both in Rhode Island and beyond.

October 3, 2025: This Week’s Insights

🌟 Quick Snapshot
From university innovation showcases to big moves in real estate, and from new funding wins to retail shake-ups—here’s what Rhode Island business owners need to know this week, and why it matters.

1️⃣ URI Tech Showcase Highlights Local Startup Talent

The University of Rhode Island hosted its first-ever Tech Showcase, spotlighting a lineup of campus-born startups and spinouts, while connecting researchers, entrepreneurs, and investors.

What it means for you:
If you’re looking for fresh partnerships or inspiration, URI is signaling that more homegrown innovation is on the way. Entrepreneurs can benefit by networking with researchers and student teams, scouting future collaborations, or even mentoring to get early access to emerging ideas.

2️⃣ Real Estate Consolidation Reshapes Rhode Island Market

Compass is set to acquire Anywhere Real Estate (parent company of Century 21, Coldwell Banker, and more), which could give Compass control of over 60% of real estate sales in Rhode Island. On top of that, celebrity realtor Ryan Serhant is opening a New England office.

What it means for you:
Expect competition in real estate marketing to heat up. For small firms, this means you need to lean into what makes you different—hyperlocal service, niche marketing, or tech-enabled offerings. For non-real estate entrepreneurs, this shake-up may spark new proptech opportunities or partnerships with independent brokers looking for an edge.

3️⃣ Providence Place Mall Seeks to Break Movie Theater Lease

The court receiver for Providence Place Mall is attempting to end the current lease with Showcase Cinemas before its 2026 expiration, aiming to attract a new operator and reinvent the space.

What it means for you:
This signals that malls and downtown retail hubs are actively looking for reinvention. Entrepreneurs in entertainment, experiential retail, hospitality, or events can pitch creative concepts—from pop-ups to immersive experiences—that drive foot traffic and diversify what the mall offers.

4️⃣ Providence Startup “RestauRent” Raises $3.3M

Locally based RestauRent, a marketplace that connects restaurants and venues with private event bookings, closed a $3.3 million pre-seed funding round. With more than 1,100 spaces already listed, they’re scaling across multiple states.

What it means for you:
This is a success story for Rhode Island’s startup scene. It shows that investors are paying attention to event-tech and hospitality solutions born here. Entrepreneurs can learn from their marketplace model and consider complementary services like catering, logistics, or virtual venue tours.

5️⃣ Rhode Island Startup Week Builds Statewide Momentum

Brown University, RIHub, and statewide partners wrapped up Startup Week in September, featuring showcases, workshops, and networking events. Faculty, students, and founders came together to spotlight innovation happening across Rhode Island.

What it means for you:
Even if you missed this year, take note: these events are prime opportunities to build connections, discover trends, and raise your profile. Entrepreneurs who plug into these networks gain visibility, resources, and potential investor access.

🎁 Bonus Tip: Leverage “Hyperlocal” Advantage
The biggest takeaway this week is that Rhode Island’s entrepreneurial ecosystem is small, but that’s a strength. You can access decision-makers faster, test ideas in a manageable market, and build partnerships across industries more easily than in bigger states.

• Join upcoming showcases, pitch events, or university-led programs to get ahead of the curve.

• Collaborate with local businesses facing consolidation (real estate, retail, etc.) by offering nimble solutions.

• Use Rhode Island’s size as a testbed—prove your model here, then scale regionally.

August 29, 2025: This Week’s Insights

🌟Quick Snapshot

From RIPTA’s revised service cuts to key economic signals and rising consumer confidence—here’s what Rhode Island business owners need to know this week, and why it matters.

1️⃣ RIPTA Board Approves Less-Severe Service Cuts

The RIPTA board narrowly advanced a scaled-back version of previously proposed transit reductions. While not a full reversal, the updated plan softens the impact—halting some of the deepest cuts but still meaning fewer buses on select routes come September 27.

What it means for you:
If your employees or customers rely on public transit, these changes could disrupt schedules and foot traffic—especially on weekdays and weekends. Communicate proactively about any adjustments, and consider flexible hours or incentives for riders.

2️⃣ Rhode Island’s Economic Indicators Show Slowing Momentum

Recent Q2 data from RIPEC reveals that employment saw a modest dip—down by 3,300 jobs quarter-over-quarter—and the state’s unemployment rate rose to 4.9%, above both New England and national averages. Meanwhile, labor force participation dropped to 63.7%, signaling potential longer-term challenges—even though sales tax revenue rebounded slightly at +2.5%.

What it means for you:
If you’re hiring, competition may ease—but consumer spending could tighten. Smaller, flexible staffing or gig-friendly models might help navigate uncertainty. If you serve consumers directly, a clear value proposition can help overcome hesitation.

3️⃣ Providence Business News Honors Top RI Innovators

The Providence Business News recently recognized 34 Rhode Island companies in its annual “Fastest Growing & Innovative” awards program.

What it means for you:
These honorees may be ideal partners, collaborators, or inspiration points. Look into what made them stand out—whether it’s digital strategy, funding models, or operational shifts—to spark new ideas for your own growth.

4️⃣ Major Film Production Rolls Through Providence

Hollywood spotlight is on Rhode Island again! J. J. Abrams’s film Ghostwriter—starring Glen Powell, Jenna Ortega, Samuel L. Jackson, and Emma Mackey—is filming in Providence, East Providence, and Cranston. Scenes have gone in at the Providence Performing Arts Center, Fox Point, and Benefit Street, with road closures reported and local businesses transformed to support the production. Shortly after starting, a 21-hour shooting marathon wrapped a high-energy finish.

What it means for you:
Tap into filming buzz—promote pop-up specials, behind-the-scenes content, or tourism-focused tie-ins during production. It’s a moment to spotlight local spots and cultural pride.

5️⃣ Luxury Marketing Shifts Toward Coastal Activations

Nationally, luxury brands capped off a summer of concentrated pop-ups and events in coastal hotspots like the Hamptons, with some luxury firms now eyeing new markets—including Cape Cod, Martha’s Vineyard, and even Maine.

What it means for you:
While Rhode Island isn’t the Hamptons, we attract the same seasonal audiences—and increasingly, spending patterns are shifting to regional enclaves. Think experience-based marketing, local collaborations, or event activations that tap into “vacation mindset” spending.

Bonus Tip: Prep for “Hyperlocal” Summer Campaigns

Soak up the seasonal spirit in your marketing—even late summer is rich with opportunity.

• Co-host events (pop-up discounts, outdoor demos, or “meet the maker” days).

• Highlight localities or Rhode Island-only offerings in your ads or content.

• Lean into social media stories or real-time updates that feel authentic to summer Rhode Island.

August 8, 2025: This Week’s Insights

🌟 Quick Snapshot
From possible RIPTA bus cuts in Rhode Island to changes in global trade, tech supplies, and investment trends, here are the top updates business owners should know this week—and why they matter.

1️⃣ RIPTA Bus Cuts Could Impact Businesses

RIPTA is considering major service reductions to close a $10 million budget gap. The changes could mean fewer buses on key routes, reduced service hours, and possible cuts to some areas entirely. This will especially affect employees and customers who rely on public transportation to get to work, shop, or attend events.

What it means for you:
If public transit is part of your employees’ commute—or how customers reach you—this could directly impact staffing and sales. Public hearings are being held, and businesses that share their concerns could help influence the final decision.

2️⃣ Businesses Worldwide Are Holding Back on Spending

The OECD says companies around the world are investing far less in buildings, equipment, and upgrades compared to years past. Many are keeping extra cash on hand instead of making big growth moves—partly due to economic uncertainty.

What it means for you:
If competitors are standing still, you can stand out by moving forward. Now could be the time to invest in improvements, train your team, or market more aggressively—while others are holding back.

3️⃣ Tech Supply is Easing Up

After years of shortages, semiconductor supply chains are finally starting to recover. Production has increased, inventories are up, and prices for some tech parts are starting to stabilize.

What it means for you:
If you’ve been delaying equipment purchases—like laptops, POS systems, vehicles, or specialized machinery that require chips—this could be your chance to find better prices and avoid long wait times.

4️⃣ Taiwan’s Tech Exports are Booming

Taiwan, one of the world’s biggest electronics suppliers, reported a massive 42% jump in exports compared to last year. The spike is largely due to strong demand for AI-related technology and a rush to ship before upcoming tariff changes.

What it means for you:
If your business sells, repairs, or relies on electronics, this may bring more supply and possibly faster delivery times. It could also mean more competitive pricing as shipments flow more freely.

5️⃣ Investors Are Playing It Safe

Last week, global investors pulled nearly $8 billion out of stock funds and moved it into safer investments like bonds and cash. The shift shows that many are worried about market volatility and want to protect their money.

What it means for you:
If you’re looking for funding or planning an expansion, investors may be more cautious than usual. To win their trust, present clear, low-risk plans and show how you can deliver steady returns even in uncertain times.

🎁 Bonus Tip: Audit Your Digital First Impression
When was the last time you looked at your business online from a customer’s perspective? A slow season is the perfect time to run a quick “digital audit” so you can spot missed opportunities.

• Google yourself — Make sure your Google Business Profile is updated with correct hours, contact info, and current photos.

• Check your website speed — Use PageSpeed Insights to see if slow load times are driving customers away.

• Test your contact forms and checkout — Make sure no tech glitches are blocking sales or leads.

• Review your top social profiles — Pin your best, most relevant post and update your bio with a clear offer.

A few hours of cleanup now can mean more leads, better conversions, and a stronger first impression when potential customers find you.

August 1, 2025: This Week’s Insights

🌟 Quick Snapshot

Tariffs are reshaping Rhode Island manufacturing costs. Meanwhile, Brown University opened its doors to local suppliers, and energy rates are shifting—creating new opportunities and considerations for businesses across the state.

1️⃣ Manufacturers Adjust to Tariff Upswing

Nearly 80% of Rhode Island manufacturers surveyed say they’re raising prices or planning to due to federal tariff policies. A whopping 86% report higher material costs, and 76% say profits are shrinking, forcing many to reconsider investment plans.

What it means:
If your supplier costs are rising, now’s the time to renegotiate, explore alternatives, or pass along changes in a clear, customer-first way.

2️⃣ Local Supply Chain Resilience Advice from RISBDC

The RISBDC is urging businesses to reduce risk by sourcing locally, creating buffer inventory, and renegotiating contracts. This strategic shift helps build stability amid global uncertainty.

What it means:
Boost operational resilience by connecting with local suppliers and consulting with RISBDC advisors—especially for high-cost or imported inputs.

3️⃣ Brown University Launches Supplier Summit

On June 18, Brown hosted its first Small Business Supplier Summit, drawing over 250 local vendors—from food service to tech and facilities providers—to its procurement table.

What it means:
If your business offers services universities typically purchase, now’s a great time to explore vendor registration or future pitching opportunities.

4️⃣ Energy Rates Trending Down for Summer

Rhode Island Energy is projecting a ~9% drop in winter electric rates, citing improved sourcing and customer bill credits. Meanwhile, Providence’s community aggregation program also confirmed a new summer rate near 10¢/kWh—down from winter peaks.

What it means:
Lower energy costs can help ease overhead burdens or give you a competitive edge—especially for energy-intensive operations or local commercial tenants.

July 25, 2025: This Week’s Insights

Quick Snapshot:
This week, Rhode Island makes national headlines, from historic workplace policy to major utility and grant updates. Locally, new funding, landmark legislation, and economic momentum are shaping how businesses operate—and how they can thrive.

1️⃣ RI Leads the Nation with Menopause Workplace Law

Rhode Island is officially the first U.S. state to require workplace accommodations for menopause, effective June 24, 2025. Employers must now provide reasonable support unless it causes undue hardship.

What it means for you:
Ensure your employee policies include support for menopause and other medical conditions to foster inclusive, legal compliance and attract top talent.

2️⃣ $9.7M Boost for Ocean Tech Commercialization

On June 11, RI Commerce awarded $9.7 million in grants to accelerate commercialization of ocean-technology innovations—funding research, prototypes, and pilot programs.

What it means for you:
Business owners and startups in marine tech can position themselves for future grant rounds or R&D support. Connect with local universities and URI to explore partnerships.

3️⃣ Major Outdoor & Events Grant Program Now Live

Rhode Island’s Placemaking Initiative is offering approximately $2 million in grant funding, supporting tourism, hospitality, and event programming. Capital improvement awards can reach up to $200,000, event programming up to $75,000.

What it means for you:
If you’re in local retail, hospitality, or events—this is a great time to pitch public-facing improvements or new experiences that can attract attention and foot traffic.

4️⃣ Energy Rates Drop to Lowest Level in 4 Years

Rhode Island Energy announced its upcoming winter electric and gas rates will be the lowest in four years, citing increased transparency and public policy investments.

What it means for you:
Energy costs can significantly affect operations. Explore whether vendors or facilities in your network are taking advantage—and consider promoting this benefit to attract tenants or customers.

5️⃣ Wrong-Way Driving Law Tightens Safety Rules

New legislation raises wrong-way driving fines from $85 to $500, with possible license suspensions, to deter increasingly dangerous roadway incidents. Detection systems have already helped catch dozens of cases annually.

What it means for you:
Local businesses that provide staff transport or delivery services should review policy and train drivers. Safer roadways benefit both employees and customers.

6️⃣ Centreville Bank Stadium Energy Continues

Centreville Bank Stadium in Pawtucket (home to Rhode Island FC) remains a draw in July, with nearly 10,700 fans at the July 5 match, helping spark economic ripple effects across nearby restaurants, retailers, and event vendors.

What it means for you:
If you’re in hospitality, retail, hospitality, or services near Pawtucket, think game-day specials, pop-up activations, or targeted digital ads to reach fans arriving in the area.

🎁 Bonus Tip: Strengthen Policies & Profiles

Use this slower summer week to audit your internal policies and online presence:

• Review HR & Accessibility Plans with menopause and medical support at the top of mind.

• Update Google Business Profiles, adding summer hours or shifting offerings.

• Refresh Brand Messaging around family‑friendly and inclusive practices to reinforce your welcoming presence.

July 10, 2025: This Week’s Insights

Quick Snapshot:
We’re keeping a close eye on Rhode Island’s broadband expansion, fresh grant programs for local innovators, and how AI is reshaping marketing both here and across the country. Whether you’re managing digital campaigns or exploring state funding, this week’s update delivers the most essential, action‑ready intel for business owners.

1️⃣ Broadband Boost: $52M for 16,000 Locations

Rhode Island just kicked off a $52 million initiative to deliver high-speed internet to roughly 16,000 homes and businesses statewide through the ConnectRI program.

Why it matters:
Better internet means smoother remote work, faster online sales, and better digital marketing. Time to upgrade your website, speed up video meetings, and boost ecommerce.

2️⃣ Small Business AI Grants Available

RI Commerce is now offering up to $5,000 grants to help small businesses cover federal patent filing fees through its new Invention Incentive Program. The first round awarded 12 grants totaling ~$51,300.

What to do:
Have an invention worth protecting? Apply for support to offset legal and filing costs—patenting could help you grow partnerships or win future funding.

3️⃣ $360K Backed to Innovation Network

Earlier this summer, Rhode Island Commerce handed out $361,614 to five organizations working in areas like AI, clean energy, design, defense, food/ag, marine tech, and employee-owned businesses.

Why it matters:
These funds help local ecosystems grow. Even if you’re not a direct recipient, programs like this can spark opportunities—for suppliers, collaborators, or future rounds of funding.

4️⃣ AI Is Now a Business Must-Have

A recent PayPal/Reimagine Main Street survey shows 82% of small businesses believe AI is essential—and 25% are already using it. A Verizon survey found 38% are using AI for tasks like marketing and hiring, while 47% improved cybersecurity.

What it means for you:
AI isn’t optional anymore. Try simple tools for ad creation, chat automation, or content personalization. Also, review cybersecurity as you grow digitally.

5️⃣ AI Self‑Serve Ads Overtaking Agencies

WPP, a major agency, saw a sharp drop in stock after brands shifted to AI-powered ad tools from Meta, Google, TikTok, and Amazon, which now account for over 75% of global ad spend. Action tip:

Try self-serve platforms to build and optimize campaigns. But don’t skip your brand’s voice—you can combine efficient AI with your own strategy to stand out.

🎁 Bonus Tip: Create with AEO in Mind

“Answer Engine Optimization” (AEO) is growing—search engines and chatbots are surfacing direct answers from web content .
Quick wins:

• Use FAQ-style content with clear questions and answers.
• Add structured data (like FAQ schema) wherever possible; This helps your content get surfaced in AI-driven searches and voice assistants.
• Format answers concisely: include key points in the first 40–60 words, then use bullet lists or tables to improve clarity and extractability.

These simple steps boost your chance to appear in AI-driven responses—from chatbots to voice assistants—without overhauling your content strategy.

May 28, 2025: This Week’s Insights

Quick Snapshot:
After a few weeks off (for a very good reason), we’re back — and this update is packed. The time away was spent helping launch one of the more exciting media projects I’ve been a part of: the brand-new What’s Going On in Rhode Island website. From the rebrand to the site launch to now managing advertising and media partnerships for the site and social channels, it’s a huge opportunity for small businesses in our state to reach over one million people across New England. More to come on that soon.

But now, let’s get into this week’s insights. From grants and patent programs to Apple’s app store shake-up and even Spotify on airplanes, here’s what Rhode Island businesses should know (and act on) right now.

1️⃣ RI Patent Grant Program Offers Up to $5,000 for Innovation Protection

Rhode Island Commerce recently announced a Patent Grant Program offering up to $5,000 in reimbursements to help small businesses and residents cover costs associated with filing for a federal patent. The goal? Fuel innovation and help protect intellectual property born right here in the Ocean State.

What this means for you:
If your business has a product, service, or process that’s unique — and potentially patentable — this could help offset the legal and filing costs of protecting it. Given how expensive (and intimidating) IP law can be, this is a huge win for local innovators and startups. Learn more about this program here.

2️⃣ Apple Must Now Allow External Payments — Huge News for App Creators

A U.S. appeals court just denied Apple’s request to pause a major ruling: developers can now direct users to pay outside the App Store without paying Apple a commission. This changes the game for subscription-based apps, digital tools, and content platforms.

What this means for you:
If your business runs an app or plans to launch one, you now have more flexibility to handle payments directly — potentially saving 15–30% in fees. For RI-based dev shops or entrepreneurs in the SaaS/app space, this opens the door to better customer relationships and better margins. Learn More about this change.

3️⃣ Centreville Bank Stadium Opens — Boost for Pawtucket & Local Biz

The new 10,500-seat Centreville Bank Stadium in Pawtucket has officially opened and is home to Rhode Island FC. It’s already creating a ripple effect for local commerce, from restaurants and retailers to event vendors and parking entrepreneurs.

What this means for you:
If you run a business in or around Pawtucket, this is your opportunity to capitalize on increased foot traffic and tourism. Think partnerships, specials, and ads targeting game-day crowds. Stadium energy = local business opportunity.

4️⃣ $10M in Food Business Grants? Applications Closed — But Here’s Why That Matters

Earlier this spring, Rhode Island partnered with the Northeast Regional Food Business Center to roll out $10 million in direct grant funding for small and mid-sized food businesses — including farms, aquaculture, and seafood companies. The program offered awards ranging from $15,000 to $100,000 to help local businesses scale operations, expand into new markets, and strengthen the regional food supply chain.

Applications officially closed on April 7, with projects set to be announced in July and funded in August.

So why mention it now?

What this means for you:
Because this is exactly why staying informed matters. These types of funding opportunities don’t come around every day — and when they do, the application windows are short. If you run a food business, farm, food truck, or are in any part of the supply chain, missing out on funding like this could mean missing your next big leap.

Here’s the good news:

• This was the first round of Business Builder sub-awards.

• More rounds and funding cycles are expected.

Use this as a reminder: even the best businesses need support. Staying plugged into the right networks (like this newsletter or blog) helps you catch these things before they pass.

5️⃣ YouTube Shorts Are Now Showing in Google Search Results

Yes, it’s official: YouTube Shorts are being indexed by Google and appearing in search results. This marks a huge shift in how Google values short-form video — and it’s an opportunity for local businesses.

What this means for you:
Creating short-form video content (think 30–60 second tips, behind-the-scenes clips, or FAQs) is no longer just for social. It can now help with search visibility too. If you’re already using YouTube Shorts — keep going. If not, now’s the time to add it to your strategy.

🎁 Bonus: Business Insight of the Week

Use Digital Ads to Pre-Test Your Campaigns Before Going Big
Thinking about running a direct mail piece, billboard, or print ad? Test the concept first with a small-budget social media campaign.

Why it works:

• You’ll get instant feedback (clicks, engagement, conversions)

• You can A/B test headlines and creative

• It’s cheaper than making a large mistake with traditional media

A well-tested digital ad can guide design, messaging, and even your offer before you go all-in — and potentially save you thousands.

May 2, 2025: This Week’s Insights

Quick Snapshot:
This week, we’re back with fresh insights that every Rhode Island business should have on their radar — especially if you care about grants, Google, or getting found online. From a high-ROI innovation voucher to surprising changes in how people search locally, there’s a lot here that could directly impact your next move. We’re also looking at major shifts on Instagram, the latest on the looming TikTok ban, and a Rhode Island campaign you may have missed (but should learn from). Let’s get into it.

1️⃣ RI Innovation Voucher Program Offers 6.8x ROI — But Timing Is Everything

Rhode Island Commerce’s Innovation Voucher Program has become one of the most impactful tools for local business growth — especially for companies looking to invest in R&D. Since its inception, it’s delivered over $6.4 million in funding and driven more than $43 million in follow-up investments from private and federal sources. That’s a 6.8x return on investment for companies that took advantage.

There are two main types of vouchers:

• Knowledge Provider Voucher — funds research performed by a local college, university, hospital, or other “knowledge provider” on behalf of your business.

• Manufacturing Voucher — helps RI manufacturers fund internal R&D projects to stay competitive and innovate.

Whether you’re developing a new product, working to commercialize an idea, or need access to advanced scientific/design expertise — this program is built to support forward-thinking innovation.

📌 Important Note: Applications aren’t open right now, but they reopen on a rolling basis. You can join the Innovation Initiatives mailing list here to be notified when the next round is live.

What this means for you:
If you’re a small business in Rhode Island (under 500 employees) with a new product or service in development — especially in targeted sectors like life sciences, defense, energy, or ocean economy — this program can fund the R&D that accelerates your next big step. Planning now gives you a head start when the next application window opens.

2️⃣ Google & Apple Maps Are Now the Starting Point for Local Searches

According to a recent report from Search Engine Journal, more and more people are starting their local searches directly on Google Maps and Apple Maps—not in the regular Google Search bar. This trend is particularly important for service-based businesses, restaurants, and brick-and-mortar shops.

These platforms are no longer just for directions—they’re becoming full-blown discovery tools. Reviews, photos, hours, services, booking options, and more are influencing buying decisions before someone ever lands on your website.

What this means for you:
Your Google Business Profile and Apple Business Connect listing are now arguably more important than your website for local traffic. Make sure your info is accurate, you have updated photos, and you’re actively collecting and responding to reviews. For service-based businesses in Rhode Island, especially, optimizing these listings could be your highest-ROI local marketing move this year.

3️⃣ Instagram Quietly Changes Algorithm to Favor Saves & Shares Over Likes

Instagram’s latest update shifts priority from “likes” to how much content is being saved or shared. This applies especially to Reels and carousel posts — both now have increased visibility when saved.

What this means for you:
If you’re creating content, focus on utility and value. Think checklists, how-to tips, or templates your audience will want to keep for later or send to a friend. If you’re only posting photos for likes, it might be time to rethink your strategy.

4️⃣ TikTok Ban Inches Closer as U.S. Deadline Nears

The deadline for TikTok’s forced sale is just weeks away, and lawmakers say there will be “no delay.” If ByteDance doesn’t sell its U.S. operations, the app could be banned nationwide — including from all U.S. app stores. We’ve heard this before (again and again) – but we’ll see this time.

What this means for you:
If your business relies on TikTok, start building your audience elsewhere now — especially email and Instagram. And if you’ve been thinking about diversifying platforms, this is your sign.

5️⃣ RI Launches Marketing Campaign for Bridge-Impacted Businesses (You Probably Missed It)

ICYMI (don’t worry, I almost did too): Rhode Island recently launched a marketing campaign to support businesses affected by the Washington Bridge closure. The tagline — “They’re here for us. Let’s all be there for them.” — is heartfelt, and the video features several local businesses from East Providence and Providence thanking customers for sticking with them. The campaign is running across billboards and traditional media outlets.

What this means for you:
Traditional media is great for reach, but if you really want to make an impact today, digital is where the conversation happens — and where your business can respond in real time. A good campaign doesn’t just tell a story; it shows up in the comments, in the DMs, and in how you respond to backlash. If you’re ever in a crisis or slowdown, remember: what you say matters. But how you say it back matters more.

🎁 Bonus: Business Insight of the Week

Update Your Google Business Profile (Seriously).
It sounds basic, but it’s one of the most overlooked things I see — and it’s free. Whether you’re a salon in Cranston, a bakery in Westerly, or a contractor in Warwick, your Google Business Profile is often the first impression you make.

Here’s what to do this week:

• Add fresh photos (inside, outside, products, people)

• Update your hours (especially for holidays or seasonal changes)

• Write a new post or offer

• Double-check your phone number, website, and services list

Why it matters:
People search “near me” more than ever — and Google Maps is the first place they look. A clean, active, and accurate profile gets you clicks, calls, and customers. Don’t sleep on it.

April 24, 2025: This Week’s Insights

Quick Snapshot:
The past two weeks have been a whirlwind at J&R Marketing — big projects, new partnerships, and some really exciting things rolling out soon. But between the chaos, there’s been no shortage of headlines Rhode Island business owners should be paying attention to. From tariffs and AI to video strategy and spring marketing cleanups, here’s what’s worth knowing (and acting on) this week.

1️⃣ With Tariffs Rising — What Rhode Island Businesses Need to Know

Tariff hikes have been all over the headlines lately — and no, this isn’t just a global supply chain issue that only affects big corporations. It’s already impacting costs, timelines, and product availability for local businesses right here in Rhode Island.

I wrote this post, where I broke down what this means for businesses across industries, with practical advice on how to stay ahead. And over on the J&R Marketing blog, we also took a deeper look at how these changes are directly affecting the promotional product and custom apparel world — especially if you order branded gear, uniforms, or print products.

What this means for you:
If you haven’t started talking to your suppliers or vendors yet, now’s the time. Even if the things you buy aren’t directly imported, many of the raw materials probably are. Plan early. Ask questions. And start building flexibility into your pricing and timelines.

2️⃣ Providence Tech Sector Sees Significant Growth

Providence’s tech industry is experiencing substantial growth, with the workforce reaching 18,380 and average salaries climbing to $101,385. Brown University’s $225 million investment in the Jewelry District and the launch of Ocean State Labs are fueling job creation and research advancements. ​Nucamp

What this means for you:
Local businesses should consider leveraging this tech boom by exploring partnerships, adopting new technologies, and tapping into the growing pool of tech talent to drive innovation and efficiency.

3️⃣ Thayer Street Business Landscape Evolves

Thayer Street in Providence is undergoing notable changes, with new businesses opening and others closing. Shah’s Halal Food recently celebrated its grand opening with a free platter giveaway, reflecting the dynamic nature of the local business environment. ​WJAR

What this means for you:
Business owners in the area should stay attuned to these shifts, as they present opportunities for collaboration, competition analysis, and understanding changing consumer preferences.

4️⃣ Rhode Island’s Housing Market Shows Signs of Stabilization

The Rhode Island Association of Realtors reports a 4% drop in home sales from March 2024 to 2025, with a 3.5% decrease in homes under contract. However, an increase in housing supply suggests a move towards a more balanced market. ​Rhode Island Association of REALTORS®+1RILiving+1

What this means for you:
Businesses in real estate, construction, and home services should monitor these trends closely, as they can impact demand and inform strategic planning.

5️⃣ Rhode Island Commerce Launches BEAD Program

Rhode Island Commerce has initiated the Broadband Equity, Access, and Deployment (BEAD) Program by issuing the first Request for Proposals to design and build broadband infrastructure. This initiative aims to enhance connectivity across the state. ​Commerce RI

What this means for you:
Improved broadband access can open new opportunities for businesses, particularly in underserved areas. Stay informed about developments to leverage enhanced digital infrastructure for growth.

🔗 Curated Resources for Rhode Island Business Owners

Here are some insightful reads to keep you informed:

• Stop Guessing: 5 Marketing Moves Every Business Should Actually Be Doing

• How to Choose the Right Marketing Partner in Rhode Island (And What to Avoid)

• Is Digital Marketing Oversaturated In 2025? The Brutal Truth (Youtube Video)

• Gov. McKee and Rhode Island Commerce Launch New Application Period for Research & Development Grants

🎁 Bonus: Business Insight of the Week

Don’t Overlook Local Collaborations

In a rapidly changing business environment, local collaborations can offer stability and mutual growth. Whether it’s co-hosting events, cross-promotions, or shared resources, partnering with neighboring businesses can enhance community presence and customer engagement.

April 8, 2025: This Week’s Insights

Quick Snapshot:
Tariffs are shaking up pricing and supply chains for RI businesses, AI is getting more personal than ever, and video marketing is moving from “nice to have” to non-negotiable.

1️⃣ Tariffs Are Rising — and It’s Hitting Closer Than You Think

We’ve covered this in depth recently because it deserves the attention. Tariff increases aren’t just global politics; they’re trickling straight down to Rhode Island businesses. Whether you’re ordering supplies, promo items, or even just managing everyday costs, expect to see higher prices across the board.

I broke this down in detail on my personal blog, including actionable tips for local businesses to prepare: 👉 Read: Tariffs Are Rising — What This Means for Rhode Island Businesses

For the promo and apparel world specifically (if you order swag, uniforms, or branded gear), we also broke it down over at J&R Marketing: 👉 Read: How New Tariffs Are Impacting the Promotional Product & Custom Apparel World (J&R Marketing)

What this means for you:
Start forecasting your upcoming orders and check with suppliers now. Even if your products aren’t directly imported, chances are the materials or components are. Planning early can save you cost and headaches later.

2️⃣ AI-Powered Personalization Is Getting Smarter

AI continues to evolve, but lately the push has been toward hyper-personalized marketing. Tools like HubSpot, Salesforce, and even email platforms like Mailchimp are giving small businesses the ability to personalize messaging at scale.

It’s not about throwing a first name in an email anymore — it’s tailoring content based on browsing behavior, purchase history, location, and timing.

👉 Read more about AI personalization trends (Forbes)

What this means for you:
Customers expect a personal touch. If you’re sending the same message to everyone, you’re missing opportunities to connect (and convert). Start small: segment your audience and test tailored campaigns.

3️⃣ Video Marketing Moves from Optional to Essential

There’s no way around it — video content is dominating. Platforms like Instagram, TikTok, YouTube, and even LinkedIn are prioritizing video for engagement and reach.

It’s not just for consumer brands, either. B2B companies are using video for case studies, testimonials, product demos, and even recruiting.

👉 Read: Video Marketing Report (HubSpot)

What this means for you:
If you’ve been hesitant to get on camera or invest in video, now’s the time. And no, it doesn’t have to be Hollywood production — short, clear, and authentic videos will do more for your brand than polished, overproduced ones. (Need help? You know where to find us.)

4️⃣ The “Search Everywhere” Shift Continues

Google isn’t the only search engine anymore. People are using TikTok, Reddit, YouTube, and even Instagram to search for products, services, and advice.

According to recent studies, nearly 40% of Gen Z prefers social platforms over Google for discovery.

👉 Read: The Rise of Social Search (Search Engine Journal)

What this means for you:
Optimize your social profiles like you would your website. Use keywords in your bios, captions, and hashtags. Treat every platform as a potential search engine — because it is.

5️⃣ Spring Clean Your Marketing: Declutter for Better Results

As we enter Q2, now’s a great time to take stock of your marketing efforts and clean house.

Are you running campaigns that aren’t producing results? Are your email lists outdated? Are there website pages that need refreshing?

Decluttering your marketing gives you clarity and better focus moving forward.

👉 How to Declutter Your Marketing

What this means for you:
Audit your campaigns, update your automations, and make sure your offers align with what your audience actually needs right now. Less clutter = more clarity = better performance.

🔗 Curated Resources for Rhode Island Business Owners

Here are a few reads worth checking out this week:

• The Fed holds interest rates steady but cuts economic growth forecasts because of tariffs

• Tidewater Landing Stadium Construction Nears Completion (Providence Business News)

• Incase you missed it: RI’s economic development highs and lows of 2024 (Projo)

• Looking for a website designer in rhode island or a full service marketing agency in RI? 

🎁 Bonus: Business Insight of the Week

Don’t Assume Everyone Knows What You Offer.

One of the biggest mistakes I see small businesses make? Assuming people already know what you do.

They don’t.

Your website, social media, email, ads — every piece of your marketing should clearly answer:

• Who you are

• What you do

• Who you help

• Why you’re the best choice

You’d be shocked how many businesses miss this. Spell it out. Say it often. The clearer you are, the easier it is for people to choose you.

April 1st, 2025: This Week’s Insights

Quick Snapshot: This week, we’re shifting gears to focus on fundamental, practical advice that every small business should know. Whether it’s a refresher or new insights, these tips are designed to help you strengthen your business foundation.​

1️⃣ Understanding & Reacting to Google’s Updates

Google frequently updates its search algorithms, which can impact your website’s visibility. Staying informed about these changes is crucial.​

• How to Stay Updated: Regularly check resources like Search Engine Land and Google’s Search Status Dashboard for announcements on updates.​Google Search Status

• What to Do: When an update occurs, assess how it affects your site’s traffic and rankings. Often, Google’s goal is to improve search quality, so focus on enhancing your content’s relevance and depth. For instance, if an update emphasizes more content on a page, consider expanding your articles to cover topics more thoroughly.​

2️⃣ Running Effective Google & Social Media Ads

Managing online advertising campaigns requires ongoing attention to ensure optimal performance.​

• Avoid ‘Set and Forget’: Continuously monitor and adjust your ads. Experiment with A/B testing to determine which messages resonate best with your audience. Ensure your ads lead to dedicated landing pages designed to prompt specific actions, rather than generic homepages.​

• Think Like a Consumer: Review your ads from your customers’ perspective. Are they engaging? Do they inspire trust? Small, consistent improvements can lead to significant gains over time.​ Best Pay Per Click Strategies for Small Businesses

3️⃣ Enhancing Website Usability –  Provide Convenience

A user-friendly website can significantly boost customer satisfaction and conversions.​

• Simplify Navigation: Ensure that essential information, like your menu or services, is easy to find and not buried in complex dropdowns or PDFs.​

• Optimize Contact Information: Make your phone number prominent and clickable for mobile users. Clear, accessible contact details can make the difference between a customer reaching out or moving on.​

• Prioritize Convenience: Reflect on your own experiences with websites. A convenient, intuitive site encourages engagement and repeat visits.​ Improve your Home page so it converts with these tips

4️⃣ Effective Email Marketing: Stop Ignoring It

If you think email marketing doesn’t work, you’re either doing it wrong—or haven’t started.

• Start Now: Building an email list should be one of the first things every business does. Platforms like Mailchimp make it easy to get started without technical skills. It’s one of the most affordable and high-ROI tools you have.

• Think Beyond Promotions: Nobody wants another generic sales blast. Share useful info, updates, reminders, and the occasional offer that actually feels like a deal—not a push.

• Segment & Personalize: Not everyone on your list should get the same message. Break your list into groups based on behavior or interests. Personalized emails can drive up to 6x more revenue than one-size-fits-all blasts.

• Why It Matters: Email is one of the few platforms you own. Unlike social media, your list won’t disappear with an algorithm change. If done right, email marketing can become your most consistent, reliable sales channel.

  PS – Every one of these tips is based on direct insight from what we solve for businesses every day — improving websites, handling email marketing managing online reputations & more. Have a question or need help? Message Me.

5️⃣ Your Reputation Is Everything — Act Like It

If you’re not managing your business’s online reputation, you’re giving potential customers a reason to look elsewhere.

• Own Your Listings: Start with the basics—Google Business Profile, Facebook, Yelp, TripAdvisor, etc. Make sure your info is accurate, up-to-date, and includes real photos. If a customer can’t figure out what you do or how to reach you, you’ve already lost them.

• Respond to Every Review: Yes—every review. Not just the bad ones. A simple thank-you goes a long way, and when you respond professionally to negative feedback, it shows you care—and builds trust with everyone else reading it.

• Handle Criticism Like a Pro: Don’t be defensive. Don’t overshare. Don’t argue. Respond like you’re talking to future customers (because you are). Be honest, offer a solution, and move on.

• Why It Matters: Before someone calls or clicks, they’re checking your reviews. You might be great at what you do—but if your online presence says otherwise, that’s the only version people believe.

🔗 Curated Marketing (tips) for RI Business Owners

• History of Google Algorithm Updates (Updated frequently)
  

• HubSpot Review: As Good as They Say? All the Pros, Cons & Pricing Info you Need to Know (Youtube)

• What you NEED to know when using Wix, Squarespace or any Website Builder

• Email Marketing: 5 Actionable Tips & Examples (Youtube)

By focusing on these foundational aspects, you can strengthen your business’s marketing efforts and build a more resilient, customer-centric operation. Need some additional guidance? Contact me here or visit J&R to learn about the many ways we can help.

March 26, 2025: This Week’s Insights

Quick Snapshot: Rhode Island’s unemployment rate rises to 4.7%, new grant programs support small businesses, and digital marketing trends emphasize the importance of social video platforms and influencer collaborations.​

1️⃣ Rhode Island’s Unemployment Rate Rises

In February 2025, Rhode Island’s unemployment rate increased to 4.7%, up from 4.6% in January and 4.0% a year earlier. This marks the highest level since October 2021. ​Read More from WPRI

What this means for you: A rising unemployment rate may indicate a slowing local economy. Small businesses should monitor economic conditions closely and consider strategies to maintain stability, such as diversifying revenue streams or exploring new markets. From a marketing perspective this may be shifting your marketing, increasing or decreasing it temporarily. ​

2️⃣ State Small Business Credit Initiative (SSBCI) Investing in America Small Business Opportunity Program (SBOP)

Rhode Island has been awarded a $1.6 million federal grant through the SSBCI’s SBOP, aimed at providing technical assistance to small businesses. This funding is designed to foster job creation and economic growth within the state. More Updates to Come​

What this means for you: Eligible small businesses can access technical assistance resources to enhance operations, develop business strategies, and navigate challenges. Engaging with this program could provide valuable support for growth and sustainability.​

3️⃣ Washington Bridge Small Business Grant Program

The City of East Providence launched the Washington Bridge Small Business Grant Program, offering grants ranging from $500 to $2,500 to small businesses affected by the Washington Bridge closure. Grant amounts are based on documented revenue loss from December 2023 to February 2024. The program has received backlash as only East Providence businesses could qualify — even though many surrounding cities were equally or somewhat equally negative impacted as well. ​

What this means for you: The grant is no longer taking applications but keeping an eye out for programs like this is a great way to ensure that you’re provided assistance when your business needs it.

4️⃣ Rhode Island Commerce and Amazon Host Small Business Summit

Rhode Island Commerce, in collaboration with Amazon, recently hosted a Small Business Summit focused on enhancing digital footprints for small businesses. The event provided insights into leveraging e-commerce platforms and digital marketing strategies to expand market reach.​

What this means for you: Embracing e-commerce and strengthening your digital presence can open new avenues for growth. Utilizing platforms like Amazon and implementing effective digital marketing strategies can help you reach a broader customer base.​

5️⃣ Amber Grant for Women Entrepreneurs

The Amber Grant offers monthly $10,000 grants to women-owned businesses, with an additional $25,000 awarded annually to three selected recipients. This initiative supports female entrepreneurs in Rhode Island by providing financial assistance to help grow their businesses. The grant is in honor of Amber Wigdahl. ​

What this means for you: If you are a woman entrepreneur seeking funding, applying for the Amber Grant could provide the financial support needed to advance your business objectives. Click Here to Learn more, Click here to Apply. (there is a $15 application fee) ​

6️⃣ Emergence of Social Video Platforms as Dominant Media Channels

Social video platforms are reshaping the media landscape, challenging traditional entertainment channels. These platforms offer vast, engaging content that attracts significant audience attention, making them valuable for advertising and brand promotion.​

What this means for you: Integrating social video strategies into your marketing efforts can enhance brand visibility and engagement. Creating compelling video content tailored to your target audience can effectively communicate your brand message and drive customer interaction. Balancing quality and quantity is the key here. ​

7️⃣ Influencer Marketing Gains Traction Among Small Businesses

Influencer marketing is becoming increasingly accessible to small businesses, particularly through collaborations with micro- and nano-influencers. These partnerships can enhance brand visibility and credibility within niche markets.​

What this means for you: Partnering with influencers relevant to your industry can help you reach targeted audiences authentically. Even with a modest budget, collaborating with influencers can yield significant returns by leveraging their established trust and engagement with followers. Determining if your business makes sense for this is based on your particular industry and audience.​

8️⃣ Adapting to ‘Search Everywhere’ Optimization

The concept of ‘search everywhere’ optimization emphasizes the need for businesses to optimize their online presence across various platforms, including social media, voice search, and visual search. This approach ensures greater visibility and accessibility to potential customers.​

What this means for you: Expanding your SEO strategy beyond traditional search engines to include optimization for various platforms can enhance your online visibility. Ensuring your business information is accurate and consistent across all channels can improve searchability and customer engagement. This is growing more important with the evolution of AI. ​​

🎁 Bonus: Update on Impending TikTok Ban

As of March 29, 2025, the United States is approaching the April 5 deadline for TikTok’s parent company, ByteDance, to divest its U.S. operations or face a nationwide ban. Negotiations are ongoing, with potential deals involving U.S. investors and companies to acquire TikTok’s U.S. assets. President Donald Trump has indicated a willingness to reduce tariffs on China if an agreement is reached. ​Reuters+13Reuters+13apnews.com+13

What this means for you: This shouldn’t be news now, but if you haven’t already; if you’re business relies on TikTok for marketing or customer engagement, it’s crucial to stay informed about these developments. Consider diversifying your social media strategy to include other platforms to mitigate potential disruptions. This is a major reason why I always recommend building your email list; owning your list 

March 18, 2025: This Week’s Insights

Quick Snapshot: Google makes its largest acquisition by purchasing cybersecurity firm Wiz for $32 billion, Unilever shifts focus to influencer marketing, and Airbnb expands beyond home-sharing services.

1️⃣ Google Acquires Cybersecurity Firm Wiz for $32 Billion

Google’s parent company, Alphabet, has announced an agreement to acquire cybersecurity startup Wiz for $32 billion in cash, marking its largest acquisition to date. This move aims to enhance Google’s cloud security offerings and competitiveness against rivals like Microsoft and Amazon.
👉 Read more on Google’s acquisition

What this means for you: Cybersecurity threats are becoming more sophisticated, and even small businesses are at risk. If a company as large as Google is investing billions into cloud security, it’s a clear sign that businesses of all sizes should prioritize their own digital protection. Reviewing your cybersecurity measures, ensuring proper data encryption, and using secure cloud platforms can help safeguard your business from potential threats.

2️⃣ Unilever Shifts Focus to Influencer Marketing

Unilever’s new CEO, Fernando Fernandez, plans to increase spending on social media influencers to mitigate consumer distrust of corporate branding. The company will shift to a social media-first advertising model, raising its investment on these platforms from 30% to 50% of its total advertising budget.
👉 More on Unilever’s influencer push

What this means for you: Influencer marketing can effectively reach targeted audiences. Collaborating with influencers relevant to your industry can enhance brand visibility and credibility. Whether you have a budget for high-profile influencers or micro-influencers, this strategy can create more authentic connections with your audience.

3️⃣ Airbnb Expands Beyond Home Sharing

Airbnb is increasing its marketing and hiring efforts as it prepares to launch new business ventures in May to diversify its revenue streams beyond home sharing. The company plans to relaunch its experiences offering to enhance users’ stays with travel activities, investing $200 to $250 million towards these new businesses.
👉 Airbnb’s new strategy

What this means for you: Diversifying service offerings can open new revenue streams. Consider how your business can expand its services to meet evolving customer needs—whether it’s offering add-on experiences, bundling services, or tapping into new customer behaviors.

4️⃣ Retailers Embrace AI for Personalized Customer Experiences

Retailers like Ulta Beauty are leveraging AI to enhance data analytics and maintain the relevance of physical stores. AI aids in personalizing customer interactions and optimizing inventory management, ensuring a seamless shopping experience.
👉 How AI is transforming retail

What this means for you: Implementing AI can improve customer satisfaction and operational efficiency. From chatbots to AI-driven product recommendations, using smart technology to personalize customer experiences can give your business a competitive edge.

5️⃣ Fashion Brands Utilize Memes as Marketing Tools

Starter pack memes have evolved from internet jokes into significant marketing tools. Brands, including Gucci and H&M, have embraced these memes for product placements, seeing them as a means to authentically engage consumers in an era where traditional ads are often skipped.

What this means for you: Leveraging meme culture can increase brand relatability and reach, especially among younger audiences. Incorporating humor and cultural commentary into your marketing strategy can enhance engagement and virality.

6️⃣ Cryptocurrency Market Projected to Reach $5 Billion by 2030

The global market for cryptocurrency trends was valued at $2.1 billion in 2024 and is projected to reach $5 billion by 2030, growing at a CAGR of 15.4%. This growth is driven by the impacts of stablecoins, DeFi platforms, digital wallets, and NFTs.
👉 The future of cryptocurrency

What this means for you: Staying informed about cryptocurrency trends can open new avenues for investment and payment options. If your business accepts digital payments, consider how blockchain technology might impact financial transactions in the future.

7️⃣ Rhode Island Black Business Association Faces Funding Challenges

The Rhode Island Black Business Association (RIBBA) is grappling with funding shortfalls amid delayed funding packages. This jeopardizes their leadership development programs, highlighting the challenges DEI-focused nonprofits face in securing consistent funding.
👉 Challenges facing RIBBA

What this means for you: Supporting local organizations like RIBBA can strengthen community ties and promote diversity. Exploring partnerships or sponsorships with such associations can enhance your business’s social responsibility initiatives.

🔗 Curated Resources for Rhode Island Business Owners

Here are 5 resources worth checking out this week:

• Google’s Agreement to Acquire Wiz: What it means for cybersecurity → Read more
• RI Ranks as Worst State to Start Business: → GoLocalProv
• Google’s Latest Update: March Update Rolling out Now → Read More

🎁 Bonus: Business Insight of the Week

How to Create a Marketing Strategy That Actually Works

Too many businesses approach marketing like throwing spaghetti at a wall—trying everything and hoping something sticks. Here’s how to ensure your strategy actually drives results:

1. Set Clear Goals: Define what success looks like (more leads, increased brand awareness, higher conversion rates).
2. Know Your Audience: Identify your ideal customer, their pain points, and where they spend their time.
3. Pick the Right Channels: Not every business needs TikTok or PPC ads—choose the platforms that best reach your audience.
4. Measure Everything: Track website visits, ad performance, customer engagement, and sales to know what’s working.
5. Adjust and Optimize: Marketing is an ongoing process—test, tweak, and scale what’s delivering results.

Having a plan ensures that every marketing dollar is spent wisely. Whether you handle it in-house or work with an RI Marketing Agency like mine, a strong strategy can be the difference between wasting money and seeing real growth.

March 14, 2025: This Week’s Insights

Quick Snapshot: AI is evolving marketing strategies, TikTok expands into local services, and Rhode Island’s Tidewater Landing Stadium nears completion.

1️⃣ AI’s Growing Influence in Marketing 🤖

Artificial intelligence is revolutionizing marketing, helping businesses personalize experiences, automate customer service, and analyze data in real-time. AI-powered content generation is also on the rise, allowing brands to scale content production without compromising quality.

• What this means for you: AI can save time, optimize ad spend, and improve customer experiences, but it should be used strategically—not as a full replacement for human creativity. If you need help navigating AI tools for advertising and content, reaching out to an agency like J&R Marketing can ensure you’re using the right strategies to get results.
• 👉 AI marketing trends you need to know

2️⃣ TikTok Expands into Local Business Services 📱

TikTok is hiring staff to expand its local services in the U.S., aiming to connect small businesses with content creators to drive real-world sales. This move emphasizes TikTok’s value to businesses, especially as it faces legal scrutiny in the U.S.

• What this means for you: If you run a local business, TikTok marketing isn’t just for big brands anymore. Start testing short, engaging videos to build awareness and connect with customers. Running ad campaigns on any platform can be tricky, so working with an agency like J&R can always be helpful. (selfless plug)
• 👉 More on TikTok’s local business push

3️⃣ Tidewater Landing Stadium Nears Completion 🏗️

Pawtucket’s Tidewater Landing Stadium, a 10,500-seat soccer stadium, is set to open this spring. Rhode Island FC will call it home, and the project is expected to bring new economic opportunities to local businesses.

• What this means for you: If you own a restaurant, bar, or retail shop nearby, plan game-day promotions or partnerships to attract soccer fans. Consider working with a marketing agency to develop targeted promotions and digital ad strategies to capitalize on the influx of visitors.
• 👉 Details on the Tidewater Landing project

4️⃣ Revolution Wind Moves Forward 🌬️

The Revolution Wind project is on track to provide 704 MW of offshore wind energy, with 400 MW allocated to Rhode Island. As one of the largest renewable energy projects in New England, it’s expected to drive job creation and long-term sustainability benefits.

• What this means for you: Renewable energy could lower costs for businesses while creating new B2B opportunities in Rhode Island’s green economy. If your brand is sustainability-focused, consider marketing efforts that highlight your commitment to green initiatives.
• 👉 More on Revolution Wind

5️⃣ AI and Personalization in Marketing 🧠

AI-driven personalization is no longer optional—customers expect brands to tailor their experiences based on behavior, preferences, and past interactions. Brands that use AI-powered personalization see up to a 20% increase in conversions compared to those that don’t.

• What this means for you: If your marketing isn’t personalized, you’re falling behind. Look into AI tools for email marketing, chatbots, and predictive analytics to create a more tailored customer experience. J&R Marketing can help you set up these tools and ensure they work seamlessly within your strategy.
• 👉 How AI is shaping personalized marketing

6️⃣ PR Disruption: Lulu Cheng Meservey’s New Playbook 📰

Lulu Cheng Meservey, one of the most influential PR strategists in Silicon Valley, is changing the way companies handle public relations. Instead of relying on traditional PR agencies, she teaches founders to control their own narrative, using direct, bold messaging.

• What this means for you: If you’re paying for PR but not seeing results, it might be time to rethink your approach. Owning your brand’s voice can be more powerful than outsourcing it. A well-crafted content strategy—developed in-house or with an agency like J&R—can amplify your message in a way traditional PR can’t.
• 👉 More on Lulu Cheng Meservey’s PR strategies

7️⃣ Rhode Island Businesses Hit by EBT Scam 🛡️

A major $500,000 EBT card scam has affected more than 1,800 Rhode Island families, highlighting security vulnerabilities in digital payment systems.

• What this means for you: If your business accepts EBT or digital payments, upgrade security protocols and educate customers on avoiding card skimmers to protect their data. If you’re unsure how to improve your business’s payment security, consider working with a tech consultant or agency that specializes in fraud prevention.
• 👉 More on the EBT card scam

🔗 Curated Resources for Rhode Island Business Owners

Here are 5 resources worth checking out this week:

• TikTok’s Local Businesses Push: Wants creates to hand out virtual coupons → Read more
• The Latest Rhode Island Grant Opportunities: What funding is available for small businesses → View RI Commerce Grants
• Google’s Latest Algorithm Update, Kinda: Well a review of all 7 updates in 2024, including it’s biggest yet → 2024 Google Updates
• How to Execute Your Strategy: Lessons from Lulu Cheng Meservey → Read the full story
• The Best Business Credit Cards for 2025: Find the best financial tools for growth → Compare options

🎁 Bonus: Business Insight of the Week

How to Stop Wasting Money on Digital Ads

If you’re running digital ads and not seeing results, you’re probably making one of these common mistakes:

• No Clear Goal: If you’re running ads without defining a conversion goal (calls, form fills, purchases), you’re throwing money away.
• Targeting Everyone: Narrow your audience. Running broad campaigns leads to wasted spend.
• Ignoring Landing Pages: Your ad might be great, but if it leads to a bad website experience, you won’t convert.
• No Retargeting Strategy: 98% of visitors don’t convert the first time. If you’re not retargeting them, you’re leaving money on the table.

What to do: Work with an agency that understands digital marketing. A professional strategy—whether through Google Ads, social media ads, or display advertising—can maximize your ROI and ensure your ad spend isn’t going to waste.

March 7, 2025: This Week’s Insights

Quick Snapshot AI is taking over ad buying, Rhode Island businesses have grant money available, and I definitely don’t miss pushing carriages at Stop & Shop.

1️⃣ AI is Taking Over Ad Buying (Like It or Not) 🤖

Artificial intelligence is now deeply embedded in digital ad buying. Google, Meta, TikTok, Amazon, and Pinterest are pushing AI-driven ad systems that promise to optimize campaigns based on budget and sales goals.

• What this means for you: Businesses might see more efficient results, but marketers are losing control over the finer details. If you run paid ads, stay ahead by learning how AI is handling your campaigns.
• 👉 More on AI’s role in ad buying (WSJ)

2️⃣ SKIMS’ Giant Inflatable Stunt in Times Square 🌟

Kim Kardashian knows how to get attention. Her brand SKIMS just put up a 60-foot-long inflatable of herself in a blue bikini in the middle of Times Square—and yes, it includes a 15-foot-high replica of her backside.

• What this means for you: Love it or hate it, it’s a masterclass in viral marketing. If your brand had a chance to do something outrageous, would you?
• 👉 See the Times Square spectacle (NY Post)

3️⃣ RI Small Businesses: Don’t Miss Out on Grant Money 💲

If you’re a Rhode Island business owner, here’s a heads-up: State grants and funding programs are available to help with marketing, tech upgrades, and hiring. But most businesses don’t even apply.

I’ve seen firsthand how these programs can help. At J&R Marketing, we partnered with RI Rebounds during COVID to help small businesses bounce back. Through this, we provided over $150,000 in marketing and design services—services that these businesses didn’t have to pay for because they were covered by grant funding.

The reality? There’s more money out there. If you own a small business in Rhode Island, it’s worth seeing what you qualify for.

• What this means for you: Free money is free money. Check out what’s available and don’t leave it on the table.
• 👉 See RI Commerce Grant Programs

4️⃣ Google Analytics 4 (GA4) Isn’t Going Anywhere (Unfortunately)💡

Still struggling with Google Analytics 4 (GA4)? You’re not alone. The interface is awful—and I say that as someone who owns a marketing agency and has spent years in the analytics game. In fact, I dislike it so much that we built our own custom analytics dashboard so businesses can actually view their data easily, without wanting to throw their laptop out the window.

That said, GA4 is free (well, they use your data, but you get it for free), and it’s not going anywhere. Google has no plans to bring back Universal Analytics, so the sooner you learn to work with GA4 (or at least get someone who can set it up for you), the better.

• What this means for you: Like it or not, GA4 is here to stay. If you’re avoiding it, now’s the time to adapt.
• 👉 Helpful GA4 Tips (Search Engine Land)

5️⃣ Video Content is Non-Negotiable for 2025 🎥

Short-form video, YouTube, and even AI-generated clips are dominating digital marketing. If your business still isn’t investing in video content, you’re leaving money on the table.

The good news? It doesn’t have to be complicated. The best-performing content right now isn’t overly polished—it’s real, engaging, and to the point.

• What this means for you: You don’t need Hollywood production—you need consistent, engaging content.
• Need help with short-form or long-form content? We do that at J&R. Just saying.
• 👉 Video marketing trends to watch (Digital Marketing Institution)

6️⃣ Alibaba’s New AI Model Might Be a Game-Changer 🌍

China’s Alibaba just launched a massive new AI model, claiming it can outperform OpenAI’s GPT models in reasoning and multilingual tasks. If true, this could shake up the AI landscape and how businesses worldwide use AI-powered tools.

• What this means for you: If you use AI for content, support, or automation, keep an eye on this development.
• 👉 Read about Alibaba’s AI push (Reuters)

7️⃣ Stop & Shop vs. Teamsters — Potential RI Business Impact? 🛒

State treasurers from Connecticut, Massachusetts, and Rhode Island are pushing Stop & Shop to negotiate with the Teamsters Local 25 union. If the union pickets across New England, it could impact local supply chains and businesses.

Also, fun fact: Stop & Shop was my first job. I made a whole $6.75 an hour pushing carriages in the parking lot. Can’t say I miss it.

• What this means for you: If your business relies on Stop & Shop for anything, this is worth watching.
• 👉 More details on the labor dispute (CT Insider)

🎁 Bonus: Business Insight of the Week

If you’re doing marketing but not tracking results, you’re just spending money, not making it.

Set up a simple dashboard (Google Analytics, social insights, ad reports, whatever works) and check it once a week. If you don’t know what’s working, you can’t double down on success.

In Google Analytics 4, a few key metrics every business should track are:
✅ Users & Sessions – How many people visit your site and how often?
✅ Traffic Sources – Where are your visitors coming from (Google, social media, direct, etc.)?
✅ Engagement Rate – Are people actually staying on your site or bouncing?
✅ Conversions – Are visitors completing important actions (calls, form fills, purchases)?

Even a basic understanding of these numbers will help you make better marketing decisions. Don’t guess—track.