I’ve been so deep in the weeds on projects that sometimes it’s nice to take some time to dive into the basics, and brand consistency is a great place to start. It has a significant impact on your brand, and prioritizing it can affect your brand in many ways....

You like to party on the weekends. You have a few hobbies. People generally find your conversations interesting. Does that mean your business has a personality? Absolutely not. We’ve been forever stuck in an age where the status quo has been upheld by major corporations. Be professional. Be proper....

Back in 2008, Obama became the first presidential candidate to run ads in a video game. The ads were simple, consisting of one line of text and a picture of Obama. The revolutionary part of the ads was how targeted they actually were. Wondering why you didn’t notice any?...

I can’t stress the importance of a good logo enough. Logos are on everything your company produces or sells. There are two sides to every coin though. A logo on a good product helps you identify which brand it came from so you can get one yourself. A logo...

Startup Checklist   Behind every great company is a great idea. Between a great idea and a great company is a lot of planning. It’s ill-advised to start a company with no planning. Businesses that lack a plan usually burn through their funds and fail.    21.5% of startups...

Marketing is constantly evolving, but it doesn’t always evolve in major leaps and bounds. It changes subtly and out of necessity. One such change takes us back to the 1960’s in Japan. A change born from old methods becoming obsolete and new methods sliding into their place.  In the...

What Small Businesses Waste Money On   Small businesses sometimes fall into the trap of spending money they don’t have on things they don’t need. This isn’t going to be a “buy less coffee” type of post. We’re here to tell you what services you’re actively spending money on...

You might have received one of the most clever (if unethical) sales letters ever. It looks like this. We’ve had a handful of clients at J&R Marketing call in this week saying they received a bill from the US Domain Authority. The letter says that their web domain is...

One cup of joe, decaf please! This Cup of Joe is served decaf black, hold the Red Bull. I’m a few years late on my commitment to post as consistently as I have my coffee, but that makes sense because I haven’t had coffee in months. About 6 months...