I’m going to make sure I explain this as thoroughly as possible without saying too much. You don’t want to spend hours on every social media account. You want to be strategic with the accounts that you create and maintain. Business professionals should typically focus on a combination of Facebook, Linkedin, Twitter, and Instagram. I recommend ANY business professional to create a Linkedin and to connect with individuals that they know. Networking is important as you’ll find out shortly.

The information you write on each one should be consistent.

Takeaway: Make sure you have a social media presence, focus on those that you believe provide you with the best ability to generate a proper presence. If you don’t have a Linkedin account yet create one. Make sure to fill it out fully and then connect (friend request) people you know.